Background
Caring Nannies is one of Arizona's oldest Nanny & Household Staffing Agencies. Their existing website did not generate traffic and needed restyling. The project scope was a total makeover of the existing site, print marketing and SEO consulting. They required a branded, clean, new look, custom data delivery for online forms and applications, and CMS. The new website needed to automate as many systems as possible and appeal to their affluent client base. acaringnanny.com
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Background
Massage Needs is a mobile massage therapy practice that originally served the Arizona rim country. When Bernadette Perez completed her training, she needed a website to pursue clientele in an area dominated by resorts and senior living communities. She had no previous website, but she was aware of the value of a site for her business. The project required a brand development website, CMS, and basic SEO. rimcountrymassage.com
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Gem Solution provides residential remodeling, redesign, and staging services to metropolitan Phoenix homeowners. Foresytz developed various print media and intricate logo designs. As interest in the business blossomed, a website became immediately critical. A CMS template was developed specifically for fast installation and flexibility. The project required a simple and quick brand development site to appeal to dual audiences: residential redesign and real estate staging. The company also wanted to take advantage of opportunity to position well in the relatively new redesign market. stylinghomesaz.com
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Caring Nannies maintains ongoing web & marketing services with Foresytz, and has enjoyed significant media attention because of their website. The company is extending the function of their site to include the important community that develops between the agency, nannies and families. Relevant information regarding taxes, childhood development, and nanny/family relationships, is constantly traded. The Caring Nannies corporate blog will be a depository of timeless information and insight.
Basic SEO Planning
The Massage Needs project included a preliminary marketing analysis, keyword research, branded design, and CMS. Customized therapy is the hallmark of this practice and the website was designed to communicate that feature. With a modest budget, this site produced excellent conversions from the web. Soon after going live, Bernadette's practice was found by an out-of-town client and subsequently awarded substantial ongoing work.
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Email Newsletter Campaign
Caring Nannies is also harnessing time-honored marketing tools. The company began an in-depth newsletter campaing consisting of a content-rich html email newsletter and cross-marketing between website and blog. Configuration of auto responder and email broadcast system. Caring Nannies' email list is currently doubling monthly.
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