Archive for June, 2008

before you spend

If you love marketing your business, you know it’s fun at the start. But, hundreds of dollars in and you’re realizing it’s not really clear who your new pieces are designed to reach, things aren’t so fun anymore. It a common oversight that’s easy to avoid.
Small businesses, have neither time or staff to perform anything [...]

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your other back end

Once you get the “front-end” items in place for a business—website, business card, stationery, phone system, brochure—you’re out the door shaking hands and rubbing elbows. However, it’s easy to give too little attention to the “back end.” Here is where the invoicing, writing checks, paying taxes, fixing the computer, writing notes, ordering supplies, and [...]

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